The brightest hues in nature are produced by tiny patterns in, say, feathers or scales rather than pigments. These so-called "structural colors" are widespread, giving opals their fire, people their blue eyes, and peacocks their brilliant feathers. Many animals use this type of color for communication, notably butterflies and moths (Lepidoptera), which display the biggest range of structural colors and put them to uses from advertising their toxicity to choosing the best mates. But despite the importance of structural colors in their lives, little is known about how lepidopterans developed these key social signals.
http://www.sciencedaily.com/releases/2011/11/111115175635.htm
http://www.sciencedaily.com/releases/2011/11/111115175635.htm